To stay relevant and grow, one has to understand strategizing as an ongoing dialogue with one’s context. One needs a framework to enable a vibrant but disciplined discussion between role holders of an organization so that a shared vision of the organization can emerge. Continuously monitoring and enhancing Strategic Fitness is the necessary condition for Sustained Business Excellence. The common tendency to view reality through predetermined categories and interpret them using sectoral expertise does not enable effective action. It can at best yield static strategies and plans.
We believe that Organization Identity precedes Strategy, Structure and Culture. Transforming Organizations requires a lens to understanding not just the identity of the firm but the myriad of relationships that co-exist between the organization and its ecology and the individual employees within. It is critical that the diagnostic lens also become critical for co-designing the organization and enabling leadership processes that render it viable.